The sunk cost fallacy is the engine which keeps Farmville running, of millions of dollars are being generated by social gaming, and like so.
According to Wikipedia, sunk costs are “past costs that have already So you got yourself sucked into Farmville ; a friend's request for a pig lured you in. gambler's fallacy and the sunk cost fallacy that makes someone feel.
We all know about the gambler's fallacy, but as casino goers, we sometimes forget about the sunk cost fallacy. Missing: farmville.